
We’re here to make sure you not only feel good but look GREAT during your pregnancy, and to help you build your capsule maternity clothes wardrobe, we’ve put together the following style guide for you - helping you build a collection of maternity wear that is stylish and practical, and will see you through the whole (9 month) stretch. Enjoy !
It’s a common assumption that purchasing ‘normal’ clothes which are a few sizes bigger than your pre-pregnant size will be suitable throughout your pregnancy. Wrong ! Wearing baggy tops and trousers that fit you round your tum but nowhere else (dare we mention SBS – Saggy Bum Syndrome) is not the best look ! You’ll look bigger than you actually are, the fit will not be right and you’ll need to continually re-purchase in larger sizes (not great for your morale or your bank balance).
You know your style better than anyone else. Having a baby does not mean (contrary to popular belief) that you lose all ability to co-ordinate and look stylish. Take a look at your pre-pregnant wardrobe and what styles looked good on you – that concept won’t have changed. Find maternity clothes close to this that reflect you and your style. You’ll feel better, you’ll look better and most importantly, you’ll feel like yourself. Take a look at our maternity boutique for a fab collection of gorgeous maternity clothes which suit all styles and all budgets.
You’re body is continually changing throughout your pregnancy – use this time to really revel in your gorgeous new pregnancy curves and build your maternity wear wardrobe around this. Accentuate the parts of your body that you like – if you have a fabulous new cleavage, choose a low cut top or deep V neck design that will flaunt what you’ve got (trust us – you may never look like this again!) Whether you’re buying for your maternity wear wardrobe, or looking for a gorgeous dress to hire for your special occasion, the theory remains the same. Ask our team for help and an honest opinion in terms of your body shape, stage of pregnancy and what look you’re trying to achieve – we’re here to help. Keep your skin supple and in great shape with something fabulous from the Mama Mio skincare range, or the organic Natalia range - both available online or our boutique.
Choose your maternity clothes carefully to create a capsule maternity wear collection. Choose clothes that compliment your existing wardrobe and build a base collection using neutral tones (black, chocolate brown and white are always great basics). Why not take a look at the fabulous Bump Box for a quick and easy way to build your capsule wardrobe - available from our maternity boutique and online and at a great price. Invest in a great pair of maternity jeans that you can dress up or down, maximising your use of them during your pregnancy. Purchasing statement pieces in this season’s colours is a great idea – they can compliment your core maternity wear capsule items and add instant seasonal colour to your maternity clothes wardrobe ! For maternity formal wear, discuss your requirements with one of our branches and we’ll help you choose a maternity cocktail dress or maternity evening gown that suits you and your style.
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